« Introduction of Google Page Rank

February 8, 2010

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If you are unfamiliar of the term search engine marketing, it might be good to provide a bit of an introduction before we dig in deep. Page Rank is a term related to Google’s acceptance of a website or blog, you can increase your page rank by using SEO strategies that focus on link building and content generation.

It all started a long time ago when the web was just a baby, Google was trying to figure out a fair way to judge content and things were unclear at the time. In this day and age search engine marketing requires a different type of marketer, someone that is willing to uncover every rock and explore all the options.

There are two different types of work regarding Search Engine Optimization that are centered with internal activities and external activities. Maybe we should take a minute to explore article marketing and copywriting.

Before you approach a new subject, start by using the Google Keyword Tool to make sure that what you intend to write about is in demand and people are searching for it… So by now you have probably found your target keyword, assessed the quantity of web traffic and done your article research. Go ahead and make the article title and URL the same as the keyword or at bare minimum include your keywords in the article title.

The general rule in regard to search engine optimization is to place your keywords in content no more than once per hundred words to be safe and not get slapped by Google for keyword stuffing.Please keep in mind that this is an extremely basic discussion of proper onsite SEO and SEM techniques, in reality there are many more that can include things like META tags and description and internal linking. Link building is one of the most fundamental skills you will need to acquire if you want to reach the top of the search engines and make a passive income from web traffic.

Once your site is established, people will actively reach out to you in an attempt to exchange links but it will take some time and effort to get there, until then you may have to ask people for favors or find ways to encourage them to link to you, this is extremely important when trying to become a master at making money online… There are several names for the same thing in the internet marketing business, and if you want to make money online, you will need to learn the lingo. Commonly people refer to terms such as SEO, SEM, Search Engine Optimization, Search Engine Marketing, Page Rank etc…

Many people don’t understand that beyond any other methods, you have to spend time or find shortcuts in regard to generating quality anchor text backlinks. It doesn’t matter if you want to be a seattle fashion photographer or an astronaut… Building links is the lifeblood of external SEO and if you are a popular or a manufacturer, getting attention is difficult and it needs to be done at a rate that is equal or greater to that of your competitors for the same keywords if you want to stay on top of the rankings… Once you get closer to the first page, things can get extremely difficult.}

When everything is said and done, it is clear that SEO and SEM is not easy but unless you become talented at optimizing your pages, posts and articles in addition to placing anchor text keyword backlinks on other people’s websites, you will not have much of a future in internet marketing.Focus on the fundamentals and ignore what everyone else says, most people are just trying to sell something to you and very few will give you the information on a silver platter for free.